Written 22 September 2026. Dates count from the day the owner approves the plan
("day 0"). Everything below uses tools and data Halaman already has or can get
within the period. Cost bands refer to doc 02, section 6.
Özet (TR)
İlk 90 günün amacı üç şeydir: (1) yasal tarihleri kaçırmamak (EmpCo 27 Eylül 2026, PPWR uygunluk beyanları, EUDR 30 Aralık 2026), (2) satış hattını çalıştırmak (gerçek müşteri listesi ile ideal müşteri profilini kalibre edip 483 adaylık havuzdan ilk 60 hesabı işlemek), (3) yapay zekâ programının temelini atmak (sponsor, sorumlu, anket, veri erişimi). Büyük yazılım alımı yok; mevcut n8n + Google Sheets + OpenAI/Claude kurulumu ve bir Türk ERP entegratörü yeterli. 90. günde beklenen çıktı: uyum belgeleri hazır, en az 15 nitelikli görüşme, teklif süresi ölçülmüş ve kısaltılmış, MIS/bağlantı kararı verilmiş.
Week 0: decisions the owner makes before anything starts
#
Decision
Why now
1
Name a sponsor (board level) and a day-to-day programme owner (one person, 2 days a week)
Programmes without an owner stall (doc 02, risks)
2
Answer the discovery questionnaire (doc 09), at least sections A and B
Decides which use cases are feasible; takes about an hour
3
Export the customer list into data/customers_owner.csv (doc 03 template)
Re-weights the ideal customer profile from real data
4
Approve the reworded sustainability claims (doc 07, section 5)
EmpCo applies from 27 September 2026
5
Confirm KOBİ status on 2025 accounts (net sales or balance sheet ≤ 1 bn TL)
Unlocks or rules out KOSGEB and TÜBİTAK 1507/1501 (doc 07)
Days 1-14: mobilise and remove the legal risk
Workstream
Actions
Owner
Output
Compliance
Replace "climate neutral / klimaneutral / iklim nötr" wording on site, blog, labels, quotes and customer artwork templates; agree the ClimatePartner-certified route and a reduction target
Marketing + owner
Claims corrected before 27 Sep
Compliance
Build the product-master sheet (one row per packaging SKU family: board grade, grammage, coatings, foils, weights, recyclability class, food contact yes/no); draft the PPWR declaration of conformity template
Quality + prepress
DoC template, first 20 SKUs filled
Sales data
Run the owner's customer list through the scorer; adjust weights; produce the calibrated profile (doc 04)
Programme owner
Profile v2
Sales data
Import data/prospects_master.csv into the Google Sheet used by the n8n workflow; fill the spreadsheet ID; run on 10 test rows
Programme owner
Pipeline live
Foundations
Inventory systems: ERP/MIS, prepress, presses' connectivity (Prinect, PrintOS), mailbox for RFQs, where quotes live
IT contact
System map
Days 15-45: quick wins in production
Workstream
Actions
KPI at day 45
Prospecting
Score all 483 prospects; select the first 60 accounts (Tier 1 segments, bands A and B); research decision-makers; start LinkedIn and phone outreach for DE/AT (no cold e-mail), e-mail with consent elsewhere, in TR/DE/EN/FR/IT drafts generated by the assistant and reviewed by a person
60 accounts contacted, 15 conversations booked
Fairs
Prepare Cosmopack Bologna (March 2027) and FachPack follow-up lists from the master list; book meetings in advance
Meeting list per fair
Quoting
Measure current RFQ-to-quote time on 20 recent quotes; deploy the RFQ parser on the shared sales mailbox (extract specs into the quote sheet); keep a person in the loop
Median quote time cut by 30% (target)
Compliance
Issue PPWR DoCs for all active SKUs shipped to the EU; collect board suppliers' EUDR due-diligence reference numbers per grade; answer the first customer questionnaire from the evidence library
100% active EU SKUs with DoC; EUDR pack for top board grades
Knowledge
Load ISO 9001 procedures and machine manuals into the SOP assistant (Turkish); pilot with two shift leaders
20 questions a week answered
Days 46-90: measure, decide, scale
Workstream
Actions
Decision at day 90
Sales
Review pipeline: contacted, replied, quoted, won; refine the profile; add the second batch of 60 accounts; build the referral ask into every won deal
Continue outbound at what cadence; which segment converts
Estimating
If an MIS exists: connect the quote assistant to its cost tables; if not: decide MIS shortlist (doc 02 UC-04) and request offers from two vendors
MIS decision
Production data
If presses report to Prinect / PrintOS: switch on the OEE dashboard and job-history export; if not: ask Heidelberg Türkiye and Matset for connectivity options and costs
Connectivity plan and budget
Funding
Prepare the TÜBİTAK 1711 (2027) customer-organisation dossier with a university partner; file KOSGEB Dijital Dönüşüm application if KOBİ
Applications ready
Governance
Adopt the AI usage policy: no brand artwork in public tools, EU-hosted model option for customer data, human approval on every quote and every customer message
Policy signed
What "done" looks like on day 90
EU-facing claims are lawful; PPWR DoCs and EUDR documents exist for every active EU SKU and board grade.
The prospecting pipeline runs weekly with the owner's list as the calibration set, and at least 15 qualified conversations have happened.
RFQ intake is partly automated and quote turnaround is measured and shorter.
The company knows which systems it has, whether its presses can feed AI, and has chosen an MIS route.
Funding applications are prepared, not merely discussed.
Budget envelope for the 90 days (estimate)
Item
Band (doc 02)
Note
n8n cloud or self-hosted, model usage, Google Workspace
A
Existing accounts; usage-based cost, low four figures in EUR
Data enrichment credits (LinkedIn Sales Navigator, one enrichment tool)
A
Monthly subscriptions, cancellable
ERP/e-Fatura integrator for the RFQ-to-quote link
B
Only if an ERP/MIS exists today
Compliance consultant review of DoC templates (one-off)